Submersible Design was founded by Britta Riley and Rebecca Bray. The company works with a talented group of designers, programmers and new media specialists.

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Britta Riley is a social media strategist. She has worked on strategic plans for dozens of organizations, specializing in ensuring that their communications technology fulfills their mission and is of value to their target audience.

She started out studying the history of the Western World and working as a journalist. She covered business, technology, and education for the Austin newspaper and several alternative news weeklies at the beginning of the Southern tech boom.

She moved into the marketplace for online media and technology as the International Communications Coordinator for the Swatch Design Lab (think watches & Smartcars). The lab's small research, design, and innovation team collaborated to develop emerging tech products, the award-winning international Swatch website, and all Swatch's international advertising campaigns. As the liaison between the creative team, Swatch HQ in Biel, and outside partner organizations, she worked with the MIT Media Lab on the Internet Time project, Microsoft's Smart Personal Objects Technology Department on the Swatch Papparrazi digital media watch design, Spike Lee's production company on Swatch commercials, and the Turkish National Ballet company on a Swatch Fashion Show in Istanbul.

Interested in creating social change with emerging communications technology, she co-founded four socially-conscious tech organizations over the next ten years to serve the medically uninsured, working mothers, local parks departments, and environmentally-conscious consumers.

She went back to school to learn how to program at the NYU Interactive Telecommunications Program and to study Social Entrepreneurship at NYU's Stern School of Business. At NYU, she explored the social potential of blossoming Web 2.0 technology under the tutelage of Social Software Guru Clay Shirky, Interactive Museum Education Maven Nancy Hechinger, and Social Entrepreneurship's Academic Pioneer Jeffrey Robinson.

Her stated mission from this point forward is to bring the awesome power of social media technology to the social sector.

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Rebecca Bray has been working for years with nonprofit organizations to develop excellent interaction design and sustainability practices. She created an interactive animation exhibitfor the American Museum of Natural History's current Water: H20=Life exhibit. Rebecca has consulted with and created pieces for various institutions and nonprofit organizations such as the Audubon Society of New York and the Small Planet Fund. As the Sustainability Facilitator at Eyebeam Art and Technology Center in New York City, she has helped to curate public programming and coordinate artists and staff in greening both the artistic process and the building. She is currently developing an commissioned installation that visually tracks real-time energy production and consumption data for a fully sustainable farm in Vermont.

In 2005, she won Webby and SXSW Awards for the web site for The Meatrix, the most popular environmental advocacy film online, which she also initiated and produced. She has served as Art Director at Sustainable Table and the Eat Well Guide, and has produced dozens of websites over the past nine years, as well as serving as a key marketing strategist for sustainability education campaigns.

Rebecca has created gardens in New York City behind cafes and on rooftops, and was recently part of the team that created Botanicalls, a system that allows indoor plants to use telephones to call their owners with requests for water. She is also one of the developers of a Web site plan that uses participatory Web 2.0 principles to create new markets for environmentally friendly products. The site's business plan was runner-up in the 2007 NYU Stern School of Business Social Entrepreneurship competition.

A graduate of the Interactive Telecommunications Program at NYU, her thesis – a plan for a fantastical museum about plants called Plantopia – examined new possibilities for interaction design and technology in museums.

More examples of her work can be seen at: www.overainslie.org/rbray.